The online book retailer Puffin Online, which launched in Finland on Thursday, will open its first Finnish-language bookstore in the country’s capital Helsinki on October 4.
Puffin, based in New York, has more than 1,500 online stores in 38 countries.
The Finnish branch will be in the Old Town section of Helsinki, about 15 minutes from the airport.
The Finnish store will be a part of Puffi.fi, the Finnish equivalent of Amazon.
It will be the first Finnish bookseller in Helsinki, which has a population of about 1.2 million people.
The store is scheduled to open on October 3.
The company says its bookshelves will include a range of titles including travel guides, biographies, memoirs, and children’s books.
Puffins will be available in both Finnish and English.
The launch comes at a time when the number of books sold online in Finland has dropped to almost nothing.
The number of titles sold online declined by about half in the first six months of 2018 compared to the same period last year.
In 2015, the country had about 1,400 titles in its online booksshop, Puffindo.fi.
The figure fell to about 700 in 2018.
Puffer said it was not the first time that Finnish authors had gone overseas to work, but its move into Finnish bookstores is a major step forward.
In addition to Puffini, Puffer also offers books from publishers in Germany, Spain, and Japan, among others.
It also sells books in languages other than Finnish, including French, Portuguese, Italian, Spanish, Portuguese-Brazilian, Turkish, Russian, German, and Ukrainian.